Watercolor History

Posted by on Mar 12, 2014 in Uncategorized | No Comments

home in Watercolor, FL

I decided to spotlight Watercolor in this post. Because much of my appraisal work is south of the bay. And because Jennifer and I lived on 30-A and used to maintain an office on 30-A. Great place to live if you are retired, have a boatload of money, like painting and sunburn, and enjoy misguided tourists, noise and traffic. As far as personal notches in the belt, I sold the most expensive property I’ve ever brokered in Watercolor. If you are into lifestyle, Watercolor is a great PUD.

WaterColor is a 499± acre; master planned coastal resort and residential community planned for 1,140 home sites and multi-family residences developed by St. Joe. Homeowner’s dues are $1,055 per quarter. Zoning is Court Order Overlay.

The project includes a 220± acre coastal dune lake and lies adjacent to Grayton Beach State Recreation Area.
Amenities include: membership in Camp Creek Golf Course, tennis center, neighborhood parks, walking trail,
beach club, Watercolor Inn, 50% devoted to open space and preservation areas, outdoor 250 seat amphitheater,
office and retail space, bike trails and other features.

The Neighborhoods” incorporates 12 communities and lies at the heart of Watercolor on the north and south
sides of CR 30-A, just west of Seaside in eastern Walton County, Florida. Town Center’s master plan includes
retail shops, civic buildings and multi-family residences that lie conveniently near the project’s beach club, the
Gulf, Western Lake – a coastal dune lake; nature trails, Cerulean Park and the Camp Creek Golf Club. Access to
Watercolor is via Co. Hwy 30-A and Co. Hwy 395.

It is worth noting that Seaside, a competing master planned community and one of the area’s most desirable
communities, abuts the Watercolor development. Seaside is an 80± acre master planned, urban resort that was
founded in the eighties designed by renowned Miami architects, Andres Duany and Elizabeth Plater-Zyberk the
same group that later designed PUD Rosemary Beach.


The property was purchased in 1946 by J. S. Smolian as a beach resort and the community was envisioned and
planned by his grandson, Robert Davis, an award winning builder/developer in Miami. Seaside received
international acclaim in the early nineties through the movie, “The Truman Show” which starred Jim Carrey and
was filmed at Seaside. The development is centered around a Town Center, which includes a pavilion, post
office and kiosks surrounded by a mixed use Live/Work complex of buildings.

Did you know that of all the homes in Watercolor, only 32 have elevators?

Co. Hwy 30-A Corridor

Watercolor is situated along County Highway 30-A. Co. Hwy 30-A is the Number One vacation destination in North America. County Highway 30-A is an 18 mile stretch that runs along the Gulf of Mexico. This highway is a two-lane paved road that includes paved bike paths. It is the main east/west arterial through the area south of Highway 98. It runs from Inlet Beach to the east to Topsail Hill State Park to the west.

There are numerous separate communities along 30-A including Rosemary Beach, Watersound, Watercolor,
Seaside, Grayton Beach, Seagrove, The Retreat, to name a few. Many of these communities are mixed use,
live/work neighborhoods that feature commercial and retail services. There are 9 dune coastal lakes adjacent to
the Gulf that have tributaries to it. These lakes are purportedly found nowhere else.

The area extends north from the Gulf inland 1 mile. A good portion of the surrounding land will remain vacant
as it is part of a 21,000 acre state natural park and preserve that encompasses land in south Walton county. As a
result, there can be large gaps between communities resulting in comparable sales data from several miles

The St. Joe Company is the largest single land owner of developable tracts along the 30-A corridor. There are
numerous public beach access points along the corridor. These are county maintained. The economy supports
year-round residents, however, the summer months are the peak season for vacationers and tourists. Most of the
residential properties are used for second homes. The peak season is the summer months for vacation purposes.

watercolor home - wine cellar

Watercolor living